Exactly 33 years ago, on July 22, 1991, the British band Take That released their first single „Do What U Like.” This marked the beginning of a career that brought them international fame and the status of one of the most popular boy bands of the 1990s. Let’s take a closer look at this unique song, its lyrics, and the music video that accompanied the single’s release.
„Do What U Like” – Song Lyrics
The lyrics of „Do What U Like” are full of hedonistic and rebellious messages, perfectly capturing the vibe of the early 1990s. The song talks about freedom, fun, and encourages listeners to live by their own rules. Here is a fragment of the lyrics:
Chorus:
Do what you like
No need to ask me
Do what you want
Do what you like
Do what you like
No need to tell me
Do what you want
The song is simple, yet effectively conveys the message of freedom and carefreeness. The vocalist encourages listeners to make their own decisions and not be constrained by social conventions.
Music Video for „Do What U Like”
The music video for „Do What U Like” is one of the most controversial in Take That’s history. Shot in the early 90s style, it is full of youthful energy and bold scenes. The clip starts with a shot of the band members dressed in colorful outfits, performing complex dance routines.
Description of the Music Video
Beginning: The video opens in a studio where the band members appear in eccentric and homoerotic costumes. The initial sounds of the song can be heard in the background as the camera focuses on each band member, showcasing their individual dance moves.
Food Scenes: One of the most memorable moments of the video are the scenes where the band members cover themselves in various kinds of food. The sight of the boys covering themselves in whipped cream and jelly caused quite a stir upon release. These scenes were meant to symbolize the carefreeness and fun conveyed by the song.
Dance: Throughout most of the video, the band members perform synchronized dance routines. Their energetic moves and enthusiasm convey youthful passion and joy of performing.
Ending: The clip ends with the band, covered in food, still dancing and laughing, emphasizing the song’s message – do what you like and enjoy the moment.
Reactions and Controversies
The music video for „Do What U Like” received mixed reactions. On one hand, some media and fans praised the band for their bravery and innovation, while on the other hand, there were criticisms for inappropriate and provocative scenes. Nevertheless, the video successfully drew attention to the band and helped them gain their first fans.
Homoerotic Nature of the Video
The video for „Do What U Like” is known for its distinctly homoerotic nature. Scenes of covering themselves in food, the semi-naked bodies of the band members, and sensual dance moves sparked controversy but also attracted the attention of the LGBTQ+ community. The clip reflected the band’s early, more experimental approach to their image and music, as well as their courage in breaking conventions and stereotypes. This helped Take That gain a unique and recognizable style that set them apart from other bands of that era.
The Legacy of „Do What U Like”
The debut single „Do What U Like” became the foundation on which Take That built their career. Although it did not achieve great commercial success, the song allowed the band to make a mark on the music scene and start their journey towards later success. Subsequent singles and albums brought the band international fame, and Take That became one of the most iconic boy bands of the 1990s.
Manager Nigel Martin-Smith and the Beginnings of the Band
Take That’s manager, Nigel Martin-Smith, played a key role in forming and promoting the band. He was openly gay, which influenced the band’s early activities. At the beginning of their career, Take That often performed in gay clubs and schools, gaining their first fans and building their reputation. In these venues, the band could freely present their bold and unconventional performances. However, for school performances, the band did not wear silver underwear over black leggings shorts.
Take That „Do What U like” Music Video
Summary
33 years after the release of „Do What U Like,” it is worth remembering how Take That started their musical journey. Their debut single, though controversial, was a crucial step on the road to achieving worldwide fame. The song and video, full of youthful energy and rebellion, still remind us of the importance of living according to our beliefs and enjoying every moment.
